COLE STRYKER

“Before hitting that Create Post button, ask yourself, ‘If this post popped up in my dash, would I care about it enough to share the link with a friend on Gchat?’” says Cole Stryker, author of Epic Win for Anonymous: How 4Chan’s Army Conquered the Web (Overlook, 2011). “Imagine every post you write will be seen by a powerful editor who could make your career.”